Case Study  
Glenn

Scaling to 10+ stores and surpassing $1M in a single store

€1,084,920
Total Revenue
€372,000
Total Ad Spend
2.9
ROAS

Want results like this?

Book a free strategy call with Icarus Agency, and let’s chart a path to your e-commerce success.
Tijn
Head of Google
Free Strategy Call
20 min
Zoom
Book a call
Glenn
' review
About 
Glenn

Our client, an ambitious dropshipping entrepreneur, launched his first few stores in July and quickly began expanding into different European markets. Although he initially underestimated the potential of Google Ads, several of his stores gained traction rapidly and started generating strong revenue within just a few months.

The challenge

Despite the early momentum, the client lacked a clear strategic framework to fully capitalise on this growth. There was a need for structured campaign optimisation, better alignment between advertising strategy and business objectives, and continuous refinement of performance across multiple markets and stores.

The challenge was not only scaling revenue, but doing so in a controlled and sustainable way while maintaining efficiency and profitability.

The solution

Through ongoing collaboration between our media buyers and the client, a highly effective Google Ads strategy was developed that combined our advertising expertise with the client’s deep knowledge of the dropshipping industry.

Regular communication enabled precise campaign adjustments and the implementation of targeted Conversion Rate Optimisation (CRO) tactics. This ensured that every strategic decision supported the client’s broader growth ambitions and multi-store expansion plans.

The results

The impact of this structured approach exceeded expectations:

  • Generated $1 million in revenue within just 6 months from a single store, reaching this milestone significantly earlier than projected
  • Successfully expanded to more than 10 active stores across different European markets
  • Set an ambitious $20 million revenue target for 2025 based on continued growth trajectory
  • Achieved strong client satisfaction and referrals, with the client recommending the agency within the dropshipping community
  • Generated approximately $2 million in revenue across all stores during their first Q4 through Google Ads scaling