ROAS-driven scaling of low-margin products, hitting €7K days

When Yannick started working with Icarus in September 2024, his business was focused on scaling dropshipping operations built around low-margin products. His ambition was clear: to grow internationally while maintaining profitability and operational efficiency.

At the time, Yannick was active in only two countries, which limited his growth potential and required highly efficient advertising performance to remain profitable.

The main challenge was to stabilize and optimize ROAS while expanding into new markets. With low-margin products, maintaining efficiency was critical, meaning scaling had to be done in a controlled and data-driven way.

Yannick needed a structured international growth strategy that would allow for rapid testing across markets without compromising profitability. Building a stable foundation for scalable decision-making was essential to unlock long-term growth.

We implemented a strategy based on three core principles: ROAS stability, market expansion, and data-driven scaling decisions.

Through the Icarus Multi-Market Strategy, Yannick expanded from 2 to 10 countries, enabling fast international testing while keeping operations lean and efficient. Once consistent performance was achieved, we introduced a more aggressive scaling approach using surf scaling, allowing ad spend to increase while maintaining control over efficiency.

This phased strategy ensured that scaling could occur without breaking the ROAS structure that had been carefully built earlier in the year.

The impact of this approach became visible quickly:

• Achieved a stable ROAS of +2.7 within just three months of launching new international stores
• Successfully scaled from 2 to 10 active countries
• Generated multiple top-revenue days, including a record day of €7,000 in revenue
• Maintained a ROAS of around 3 even at peak scaling levels

For a business operating on low-margin products, this combination of strong revenue growth and sustained efficiency represented a significant breakthrough and created a solid foundation for continued international expansion.